What you'll learn?
- Deploy HubSpot AI tools for content creation, customer engagement, and marketing automation.
- Craft and optimize data-driven marketing campaigns using AI-powered analytics.
- Integrate chatbots, predictive lead scoring, and smart content for personalized user experiences.
- Automate sales pipelines and customer service processes using HubSpot AI workflows.
- Leverage AI for advanced segmentation, targeting, and email personalization.
- Analyze campaign performance with AI-driven insights and reporting.
- Integrate HubSpot AI with popular tools and platforms for seamless operations.
- Apply ethical and strategic considerations to maximize ROI and customer trust.
Course Modules
Getting Started with HubSpot AI
- Understanding HubSpot’s AI Ecosystem
- Account Setup and Navigating the Dashboard
- Key Terminology and Core Concepts
- Enabling AI Modules and Permissions
- Overview of AI Integration Across Hubs
AI-Powered Content Creation
- Using AI for Blog and Web Page Generation
- Crafting Compelling Emails with AI Suggestions
- Optimizing Landing Pages with AI A/B Testing
- Best Practices for Consistent Brand Voice
- Leveraging AI for Social Media Automation
Smart Customer Engagement with AI
- Implementing AI Chatbots and Conversational Tools
- Predictive Lead Scoring Explained
- Personalizing Customer Journeys in Real-Time
- Utilizing Smart Content Blocks
- Measuring Engagement Quality with AI
Automating Sales and Marketing Workflows
- Building Automated Workflows with AI
- Task and Lead Assignment Automation
- Nurturing Leads Through AI-Driven Drip Campaigns
- Automating Meeting Scheduling and Follow-ups
- Error Handling and Workflow Optimization
Advanced AI Segmentation and Targeting
- Creating Smart Lists with AI
- Dynamic Segmentation for Email Campaigns
- Personalizing Offers Based on AI Insights
- Best Practices for List Cleanup and Maintenance
- Case Studies in Effective Targeting
Optimizing Email Marketing with AI
- Writing Effective AI-Powered Email Copy
- Testing and Improving Subject Lines
- Email Send Time Optimization Algorithms
- Analyzing Open Rates and Engagement
- Reducing Unsubscribes with Predictive Analytics
Campaign Performance and Analytics
- Overview of AI-Driven Reporting Tools
- Interpreting Analytics Dashboards
- Using Predictive Analytics for Future Campaigns
- Tracking ROI with AI
- Visualizing Data for Stakeholders
Seamless Integrations and Extensions
- Integrating HubSpot AI with CRMs and Third-Party Apps
- Connecting to Slack, Salesforce, and More
- Utilizing APIs to Extend Functionality
- Workflow Automation with Zapier and AI
- Monitoring Integration Performance
AI in Customer Service and Support
- AI Ticketing and Routing
- Using AI Knowledge Bases for Instant Answers
- Enhancing Customer Satisfaction with Automation
- Analyzing Support Metrics with AI
- Best Practices for Human-AI Collaboration
Project: Building an End-to-End AI-Driven Campaign
- Scoping and Planning a Complete Campaign
- Leveraging Multiple AI Tools Simultaneously
- Testing and Iterating with AI Insights
- Measuring Success and Making Improvements
- Documenting and Sharing Results
Ethics, Compliance, and Future Opportunities with AI
- Understanding AI Ethics in Marketing
- Ensuring Data Privacy and Compliance (GDPR, CCPA)
- Mitigating Bias in Automated Campaigns
- The Future Roadmap for HubSpot AI
- Career Growth and Certification Opportunities
What is unique about this training program?
- Embedded directly into CRM workflows rather than operating as a standalone AI layer
- Optimized for sales, marketing, and support data already stored in HubSpot
- Automates content and email drafting using historical CRM context
- AI insights tied to pipeline, lead scoring, and customer lifecycle stages
- Reduces tool switching by keeping AI actions inside existing CRM processes
- Designed for revenue operations use cases rather than general-purpose AI assistance
Certification
This is how the NSDC and Skill India certificate will appear under the current approved format (subject to updates by the authorities).
Vinod Mehra
Software Development | Tech & Gadgets Enthusiast<p>Vinod Mehra is an AI Tools Strategist, Tech Entrepreneur, and Business Consultant with 22+ years of experience in digital transformation, software development, and growth strategy.</p><p>Over the p...
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