What you'll learn?
- Create, test, and optimize high‑impact marketing copy using Phrasee’s AI language capabilities.
- Leverage Phrasee’s core features to automate email subject lines, push notifications, and social content.
- Refine your brand voice with customizable AI language parameters.
- Analyze and interpret Phrasee’s performance metrics for data-driven decision making.
- Integrate Phrasee seamlessly with platforms like Salesforce, Adobe, and more.
- Ensure compliance with ethical and legal standards in automated messaging.
- Develop advanced strategies for scaling personalized communications across channels.
Course Modules
Introduction to Phrasee and AI Language Generation
- What is Phrasee?
- The Power of AI in Marketing
- Key Benefits and Use Cases
- Navigating the Phrasee Dashboard
- Understanding AI‑Generated Language
Account Setup and Platform Navigation
- Signing Up and User Access
- Platform Walkthrough: Main Features
- Setting Up Teams and Permissions
- Connecting to Existing Marketing Platforms
- Exploring the Phrasee API
Crafting Your First AI‑Powered Campaign
- Creating Campaigns in Phrasee
- Defining Campaign Objectives
- Choosing Channels: Email, Push, and Social
- Generating Subject Lines and Messaging
- Editing and Approving AI Copy
Brand Voice and Language Customization
- Understanding Brand Voice Parameters
- Customizing Vocabulary and Tone
- Managing Language Consistency
- Setting Language Preferences by Audience
- A/B Testing for Voice Optimization
Advanced Features: Optimization and Autonomy
- Overview of Phrasee's AI Algorithms
- AI‑Driven Language Variations
- Predictive Performance Scoring
- Dynamic Content Insertion
- Automated Optimization Loops
Integrations and Workflow Automation
- Connecting Phrasee with Your CRM
- Integrating with Salesforce and Adobe
- Triggered Messaging and Automation
- Managing Multi‑Channel Campaigns
- Streamlining Team Workflows
Analyzing and Interpreting Performance Data
- Phrasee Analytics Dashboard Overview
- Key Metrics: Open Rates, CTR, Conversions
- Segmentation and Comparative Analysis
- Learning from Campaign Results
- Data‑Driven Iteration Strategies
Compliance, Ethics, and Responsible AI Messaging
- AI Transparency and Accountability
- Data Privacy and Security Considerations
- Avoiding Bias in Automated Messaging
- Staying Compliant with Legal Standards
- Best Practices for Ethical AI Use
Project: Scaling Personalized Customer Communications
- Developing a Multi‑Channel Campaign
- Localizing Language for Global Audiences
- Real‑Time Personalization with AI
- Case Study Walkthrough: Success Metrics
- Presentation and Review of Student Projects
What is unique about this training program?
- Training centers on Phrasee’s outcome-trained language system for marketing content
- Focus on channel-aware copy generation across email, push, and paid media
- Teaches how Phrasee refines language using real campaign performance data
- Covers maintaining brand tone and regulatory alignment in generated copy
- Emphasizes reading optimization and uplift signals for message improvement
Certification
This is how the NSDC and Skill India certificate will appear under the current approved format (subject to updates by the authorities).
Vinod Mehra
Software Development | Tech & Gadgets EnthusiastVinod Mehra is an AI Tools Strategist, Tech Entrepreneur, and Business Consultant with 22+ years of experience in digital transformation, software development, and growth strategy.Over the p...
Course Reviews
Mark Spector
I attended today’s session and genuinely enjoyed it. The tutor explained Phrasee in a simple and practical way, especially how AI can improve marketing messages without losing the brand’s natural voice. The examples were easy to follow, and I came away with ideas I can actually use in email and campaign copy. A very useful and well-structured session. Definitely recommended!
